Digital Financial Literacy and Investment Behaviour Across Generations in Bengaluru

Abstract

The study observes how digital financial literacy shapes investment behavior among different generations in Bengaluru. With the rise of fintech platforms such as UPI, mobile wallets, and online investment apps, understanding how people from Gen Z, Millennials, and Gen X engage with those outfits has become progressively important. To explore this, data has composed from respondents across the three generations, and statistical methods like ANOVA and t-tests were used to identify variations in literacy levels and their influence on investment choices. These outcomes shows that though numerical financial knowledge levels are honestly consistent across generations, it plays a important role in guiding investment decisions. These results underline the need for financial literacy initiatives that empower urban populations to make more informed and confident investment choices in numerical era.