Business Sales Forecasting Using Machine Learning

Authors

  • Sakshata Arun Zangaruche, Lavanya V School of Science and Computer Studies, CMR University, Bengaluru, India Author

DOI:

https://doi.org/10.70849/IJSCI

Keywords:

Business Sales Forecasting

Abstract

If you put the forecasts into practice, they will be helpful in analyzing and making well-judged  decisions on marketing, finance, store goods management Traditional forecasting models are  often helpless in the face of complex and changing market patterns, particularly in the fast moving retail sector. In contrast, machine learning offers a flexible and powerful alternative. Owing to its scale of  computing and knowledge of large data sets, machine learning is able to discover subtle trends or  interactions that might be missed in traditional static model-based methods One of these involves  trying out various ML algorithms such as Linear Regression, Random Forest, XGBoost, Support  Vector Regression (SVR), and Neural Networks for the purpose of predicting sales. We use  publicly accessible databases to put the operation of each model to the test. These finding that  ensemble techniques such as Random Forest and XGBoost can not only achieve a much higher  accuracy but also make their results easier to interpret have great practical applications in making  real world sales forecast systems that work extremely well. 
Predicting future sales is crucial in the fast-paced world of business today, dominated by data. It  enables enterprises to design marketing strategies and maintain the warehouse efficiently, also  for making informed financial moves. By replacing such as Linear Regression, Support Vector  Regression, Random Forests, XGBoost, and Neural Systems as discrete Machine Learning  protocols, we explore how much better it can enhance sales forecast accuracy achieved Using  ML.It's true that although traditional mathematical models miss the patterns., ML has the  capability to analyze massive amounts of information that otherwise escapes detection for  patterns and discover them. Using past sales information, different algorithms were taught to  make predictions, and these predictions were then checked against real sales numbers. The  research found that more advanced techniques such as deep learning and XGBoost gave much  better results than simpler methods like linear regression. Overall, the study shows that machine  learning is a useful tool for businesses aiming to gain an advantage by making more accurate  sales forecasts. Machine Learning (ML) provides a modern way to handle big data and find  patterns that traditional methods might not catch. This research looks at how different ML  methods—like Linear Regression, Support Vector Regression (SVR), Random Forest, XGBoost,  and Neural Networks—can help predict sales better. By examining data that's already available  and testing how well each method performs, the study found that techniques such as Random  Forest and XGBoost provide more accurate and easier-to-interpret results. These methods can  help businesses enhance their ability to predict future sales.

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Published

14-09-2025

How to Cite

[1]
Sakshata Arun Zangaruche, Lavanya V, “Business Sales Forecasting Using Machine Learning”, Int. J. Sci. Inno. Eng., vol. 2, no. 9, pp. 627–633, Sep. 2025, doi: 10.70849/IJSCI.