Study of Not Adopted Digital Marketing in Rural Area of Sahyadri Villages

Authors

  • Prof Pranita Manjare, Vitthal Mirashe, Suraj Pathave, Tushar Dhadwad, Pravin Lohakare D.Y. Patil Institute of Master of Computer Applications and Management, Akurdi, Pune Author

DOI:

https://doi.org/10.70849/IJSCI

Keywords:

Rural marketing, Digital marketing, Technology adoption, Sahyadri villages, Digital literacy, Barriers, India, Socio-economic factors

Abstract

This study empirically investigates the non-adoption of digital marketing in the rural villages of the Sahyadri region, a crucial but under-researched area of India. Despite a nationwide surge in digital penetration and high reported awareness of digital marketing among rural populations, a significant gap exists between this awareness and actual adoption. The study concludes that a holistic approach combining infrastructural development with targeted, community-based digital skills training is essential to effectively bridge the digital divide and foster digital marketing adoption in rural communities.

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Published

09-10-2025

Issue

Vol. 2 No. 10 (2025): IJSCI VOLUME-02 ISSUE-10 OCTOBER 2025

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

[1]
Prof Pranita Manjare, Vitthal Mirashe, Suraj Pathave, Tushar Dhadwad, Pravin Lohakare, “Study of Not Adopted Digital Marketing in Rural Area of Sahyadri Villages”, Int. J. Sci. Inno. Eng., vol. 2, no. 10, pp. 360–371, Oct. 2025, doi: 10.70849/IJSCI.